Built For Companies Ready To Grow.
Here’s who I work with—and how I help move things forward.
Who I Help:
Small- to mid-sized companies that are:
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Experiencing stalled or uneven growth
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Generating leads, but not enough of the right ones
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Lacking clear marketing strategy or alignment with sales
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Struggling with inconsistent brand positioning across channels
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Sitting on customer data that isn’t driving insight or action
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Operating with disconnected teams, tools, or processes
If marketing feels busy—but not effective—
I can help.
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How I Help:
Marketing Built for Growth means:
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Clarity: Quickly identifying what matters most and where to focus
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Speed: Fast ramp-up and decisive action without unnecessary complexity
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Results: Marketing that drives measurable progress against business goals
My work bridges strategy and execution, combining insight-led thinking with hands-on leadership to ensure ideas turn into action.
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About
Lianne Wade, Fractional CMO, Founder of Wade Marketing
Many growing companies don’t need more marketing activity—they need experienced leadership that can quickly assess what matters, align strategy to business goals, and move the work forward.
I provide senior-level marketing services on a fractional or project basis to help organizations focus, prioritize, and execute with confidence. Leveraging my decades of agency experience driving growth in the professional services sector, including complex and regulated industries, I build strategic frameworks and solutions, as well as execute them.
As a Fractional CMO, I partner closely with leadership teams to bring clarity where things feel scattered, speed where momentum has stalled, and results that tie directly to business outcomes.
I derive much inspiration and joy from my surroundings on the South Shore in MA, from its coastal beauty as captured in these personal photos, igniting the passion I bring to my clients.
Marketing Expertise
I bring deep experience in a variety of professional services industries, including regulated and complex ones—where precision, compliance, and timing matter—and a practical, agency-trained approach that delivers quickly.
Growth Strategy B2B & B2C
Brand Positioning & Messaging
Multi-Channel Planning & Execution
Ideal Customer Profile & Persona Development
Acquisition & Retention Strategies
Analytics, Measurement & Optimization
Account Based Marketing
Direct Marketing
Service Offerings
I offer flexible engagement options designed to meet you where you are—
and help you move forward.
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Marketing Clarity Session
You know something needs to change—but don’t know where to start? This complimentary 30-minute working session is a fast, focused conversation to pressure-test your current approach, surface what’s really going on, and identify the most impactful next steps. You’ll receive a written POV summary, 2–3 prioritized recommendations, and clear options for moving forward—no obligation. You’ll leave with clarity and direction, whether or not we work together.
The Marketing Playbook
A customized, executive-ready roadmap that brings clarity to who to target, how to position, where to invest, and what to prioritize next—before spending another dollar. Ideal for organizations with stalled or uneven growth, regulated or complex industries, and teams preparing for growth, a launch, or strategic change. You’ll receive a clear growth and business assessment, Ideal Customer Profile and messaging framework, channel and go-to-market strategy, a prioritized 90-day and 6-month execution roadmap, and a measurement framework tied to business outcomes—delivered as a Playbook PDF with optional working templates and a leadership readout session.
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Fractional CMO Advisory
Senior marketing leadership, when and where you need it. Fractional CMO Advisory provides on-demand access to experienced marketing leadership—without hiring a full-time CMO. I partner with leadership teams to guide strategy, oversee execution, mentor teams, and ensure marketing investments are driving growth. Engagements flex based on your needs, from launches and optimization to transformation or sustained growth, and are available on an hourly, retainer, or project basis.
Testimonials
What Clients and Colleagues Say:
“A strategic marketer who drives real growth.”
“Lianne is a terrific marketer. She was invaluable in helping us develop consumer marketing efforts that drove our journey to become the number-one selling coffee system in North America. I encourage you to tap into Lianne’s strategic marketing experience and ability.”
— Dave Manly, Senior Vice President, Keurig/Green Mountain
“The rare combination of detail-oriented and big-picture thinker.”
“I had the pleasure of working closely with Lianne for ~5 years as her client while she was at MERGE. I depended on her to anticipate our needs and provide strategic, thoughtful recommendations. Our campaigns were always well executed—on time, within budget, and achieved real business results.”
— Jason Thorpe, Senior Manager, Enterprise Marketing, Blue Cross Blue Shield of NJ
“Exceeds aggressive acquisition and retention goals year after year.”
“Lianne’s leadership in critical campaigns is exemplary. She spearheaded Open Enrollment for ACA health plan products, consistently coordinating creative, media, and analytics teams to deliver real-time optimizations and maximum ROI. She’s also a true team player, growing junior staff while delivering high-stakes results.”
— Michelle Boudreau, SVP, Group Account Director, MERGE
"Rock solid, strategic, and client-first.”
“I worked with Lianne for over 7 years at Wilde Agency, where she anchored strategy and client service. She has a unique ability to juggle competing responsibilities, uncover compelling insights, and make clients confident their budgets are well spent. She balances time-tested fundamentals with mastering new skills in this ever-changing business.”
— Nancy Harhut, Co-Founder & Chief Creative Officer, HBT Marketing
Let's Connect
Ready to build marketing that drives growth?